Social Media Channels Broadcasting or Listening?

Are your social media channels broadcasting or tuned in for listening? There is a lot to be learned about Cape May, or any destination by setting your dial to listen in social media.

In recent weeks there has been a flurry of activity on social media involving Cape May is some way.  The Pretty Tasty Cupcake Boutique wrapped up a six pack of their gourmet cupcakes and handed them off to celebrity Anne Hathaway. She was hanging out in the Carpenter Square mall. Anne Hathaway, a frequent visitor to Cape May, responded by taking a selfie and posting on her own Facebook page.

When Erica and Brandy learned that Anne was in the mall, they may not have stopped to consider the ROI on a six-pack of cupcakes. Considering that Anne’s Facebook page has almost 2,000,000 likes or fans and her selfie was shared over 300 times, I suspect their advertising budget couldn’t buy that much exposure. Certainly they did it out of love for Cape May and their appreciation of Anne Hathaway.

When Tina Fey posed with Haley of Cape May Olive Oil company and permitted the shot to be posted on their Facebook page the traffic blossomed.

These are two great examples of keeping current with social media and business. I make it a practice to do a hash tag search once or twice a day on channels like Instagram and Twitter. It can be quite interesting to see who is posting photos on Instagram or asking questions on Twitter.

One indisputable fact is the Cape May is a wedding destination. With every wedding, presumably a wedding photographer follows. One of the best wedding photographs I’ve seen came from a Philly photographer shooting a Chalfonte wedding. Posted on Instagram and only noticed through a Cape May hashtag search.  Ian’s use of a Coast Guard recruit company on off-base liberty made for a dramatic picture backdrop.The photos were also on Ian’s blog

Another Coast Guard themed image on Instagram was posted by one of the official photographers for the Coast Guard. Pat Kelley posted this picture of the crew of the USCG Cutter Stratton.
The image depicts the more than $1,000,000,000.00 worth of cocaine they offloaded. The largest haul in United States history. What the image says to me, is at one point, practically everyone in the picture came through Cape May for boot camp.

Ask yourself, are your social media channels broadcasting or listening? Dial in and listen once in a while, its amazing what you will learn.

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1 Comment

  1. Hugh Murray
    August 12, 2015 / 10:18 am

    Well John as you know I’m not on or as active as Ginster but this story has peaked my interest. I’ll start using that #search more than I have before. Good stuff.