Cape May Brewing Company Honors Coast Guard
Cape May Brewing Company honors Coast Guard by brewing Always Ready. Otherwise know as the Coast Guard motto Semper Paratus, Always Ready sounded better on the cans a brewery representative told me. Regardless, this beer is not just a good idea, its delicious and Coasties are gonna love it!!!
We already knew that Ryan Krill and his marketing team are genius. Villanova beer, Pope beer, why not Coast Guard Beer? Local readers will already know Cape May is home to TRACEN the training center of the United States Coast Guard. It is also home to Station Cape May where small boats and cutters engage regularly in search and rescue operations. Why not make them a beer?
“We could think of no better way to thank them than with a beer in their honor.” Ryan Krill the brewery’s founder said.
It all starts with research and development. Literally a beer the brewery calls R. A. D. ( research and development number ?). Back in December I popped in the tasting room (while out running errands) and tried Research and Development Number two. I was impressed. On my Instagram account without any preview notes I commented on the beers powerful hop flavor and smooth bitterness after-thought. A great session ale with nice floral aroma.
With hints of mosaic hops, and citra too, this session style pale ale was immediately one of my favorites. Especially because it didn’t have the fruity or grapefruit flavor that many session ales are made with.
Fast forward to learning about what’s boiling at Cape May Brewing. “We really wanted a beer that could be your go-to brew for any occasion,” said Director of Brewing Operations Jimmy Valm. “But we also like to brew beers that we at CMBC enjoy drinking, which usually means ‘HOPS!’ It took a few tries, but in the end, I think we really nailed it with a beer that anyone can enjoy.” I think they nailed it.
Why Not Honor The Coast Guard
Touring Cape May Brewing with Chief Warrant Officer Jake Cuomo, the personnel officer at the Training Center. we witnessed the first run canning operation of Alway Ready. According to Alicia Grasso in marketing, the brewery had the Coast Guard on their radar for a while.
Following the production schedules of other popular beers like Villanova it finally happened. With Coast Guard Boot Camp graduating recruits 48 weeks a year, Always Ready’s expected availability in the Coast Guard’s exchange store will likely take this beer across the country.
Federal law prohibits the brewery from shipping the beer, but I wouldn’t be surprised to see it turn up at Coast Guard events both in and out of the Cape May area.
Always Ready is expected to be released on February 8th at the Cape May Brewing Tasting Room. Expect Coast Guard personnel to be on hand. The Brewery is also offering dollar off pints to both active and retired Coast Guard personnel.
Try this beer !!!
I am CMBCo’s biggest fan from PA. Specifically their Apple Bomb.
It’s efforts like this, Always Ready, and many other type events that CMBCo does that serve the greater community throughout the year that makes me love what they do everyday even more. Amazing people doing outstanding work for us the consumers and for the greater good. Makes me feel warm inside, like a Cape May day in July.
Shank I couldn’t agree more. I sincerely hope this brew becomes a staple for CMBC, a fan of IPA’s but this Pale Ale in Session style is amazing.
CMBC just celebrated it’s 6th anniversary in November. There’s a reason for their success; this is just one example of Why !! A great company.